TY  - DATA
AU  - Julian Michael Hodson
TI  - Connecting Brand Identity and ConsumerBased Brand Equity for Tourism Destinations
T2  - Entrepreneurial Management und Standortentwicklung
SN  - 9783658330576
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-33057-6
ER  -