TY - DATA AU - Katja Wagner TI - Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels T2 - Handel und Internationales Marketing Retailing and International Marketing SN - 9783658351502 PB - springer KW - Business and Management KW - Innovation and Technology Management UR - https://link.springer.com/openurl?genre=book&isbn=978-3-658-35150-2 ER -