Michael R  Czinkota <br/><br/>
Marketing Management 

 - 4th ed. 2021 
 -  springer  2021 
 - Springer Texts in Business and Economics .
<br/><br/><label>ISBN: </label>9783030669164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing