TY  - DATA
AU  - Martin K J  Waiguny
AU  -  Sara Rosengren
TI  - Advances in Advertising Research (Vol. XI)
T2  - European Advertising Academy
SN  - 9783658322014
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-32201-4
ER  -