Cody T  Havard <br/><br/>
Rivalry and Group Behavior Among Consumers and Brands 

 - 1st ed. 2021 
 -  springer  2021 
<br/><br/><label>ISBN: </label>9783030852450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing