TY  - DATA
AU  - Cody T  Havard
TI  - Rivalry and Group Behavior Among Consumers and Brands
SN  - 9783030852450
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-85245-0
ER  -