TY  - DATA
AU  - Oliver Errichiello
AU  -  Arnd Zschiesche
TI  - Green Branding
SN  - 9783658360603
PB  - springer
KW  - Branding
KW  - Business and Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-36060-3
ER  -