TY  - DATA
AU  - Matthias Karmasin
AU  -  Isabell Koinig
AU  -  Sandra Diehl
TI  - Media and Change Management
SN  - 9783030866808
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-86680-8
ER  -