TY  - DATA
AU  - Bodo B  Schlegelmilch
TI  - Global Marketing Strategy
T2  - Management for Professionals
SN  - 9783030906658
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-90665-8
ER  -