TY  - DATA
AU  - Joseph Kaswengi
AU  -  Aurore Ingarao
TI  - "Brand, Label, and Product Intelligence"
T2  - Springer Proceedings in Business and Economics
SN  - 9783030958091
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-95809-1
ER  -