TY - DATA AU - Ogechi Adeola AU - A M Sakkthivel AU - Robert E Hinson TI - Marketing Communications and Brand Development in Emerging Markets Volume II T2 - Palgrave Studies of Marketing in Emerging Economies SN - 9783030955816 PB - springer KW - Business and Management KW - Marketing UR - https://link.springer.com/openurl?genre=book&isbn=978-3-030-95581-6 ER -