TY  - DATA
AU  - Francisco J  Martinez Lopez
AU  -  Luis F  Martinez
TI  - Advances in Digital Marketing and eCommerce
T2  - Springer Proceedings in Business and Economics
SN  - 9783031057281
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-05728-1
ER  -