TY  - DATA
AU  - Ogechi Adeola
AU  -  Jude N  Edeh
AU  -  Robert E  Hinson
TI  - Digital Business in Africa
T2  - Palgrave Studies of Marketing in Emerging Economies
SN  - 9783030934996
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-93499-6
ER  -