TY  - DATA
AU  - Trevor A  Smith
TI  - Marketing Effectiveness and Accountability in SMEs
T2  - "Palgrave Studies in Marketing, Organizations and Society"
SN  - 9783031098611
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-09861-1
ER  -