TY  - DATA
AU  - Viktor Smith
AU  -  Daniel Barratt
AU  -  Peter Mogelvang Hansen
TI  - Misleading Marketing Communication
SN  - 9783031112065
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-11206-5
ER  -