TY  - DATA
AU  - Stefan Hoffmann
AU  -  Payam Akbar
TI  - Consumer Behavior
SN  - 9783658394769
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-39476-9
ER  -