TY  - DATA
AU  - Cody T  Havard
TI  - Intense Group Behavior and Brand Negativity
SN  - 9783031234569
PB  - springer
KW  - Branding
KW  - Business and Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-23456-9
ER  -