TY  - DATA
AU  - Diana Derval
TI  - Frontiers in Product Innovation Strategy
T2  - Business Guides on the Go
SN  - 9783031258237
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-25823-7
ER  -