TY - DATA AU - Lin Huang AU - Biao Gao AU - Mengjia Gao TI - Value Realization in the Phygital Reality Market T2 - Kobe University Monograph Series in Social Science Research SN - 9789819941292 PB - springer KW - Business and Management KW - Consumer Behavior UR - https://link.springer.com/openurl?genre=book&isbn=978-981-99-4129-2 ER -