TY  - DATA
AU  - Aarti Saini
AU  -  Justin Paul
AU  -  Satyanarayana Parayitam
TI  - Contemporary Trends in Marketing
T2  - "Palgrave Studies in Marketing, Organizations and Society"
SN  - 9783031365898
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-36589-8
ER  -