TY  - DATA
AU  - V  Kumar
AU  -  Philip Kotler
TI  - Transformative Marketing
T2  - Palgrave Executive Essentials
SN  - 9783031596377
PB  - springer
KW  - Business and Management
KW  - Digital Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-59637-7
ER  -