TY  - DATA
AU  - Juan Carlos Gazquez Abad
AU  -  Jose Luis Ruiz Real
AU  -  Nicoletta Occhiocupo
TI  - Advances in National Brand and Private Label Marketing
T2  - Springer Proceedings in Business and Economics
SN  - 9783031691928
PB  - springer
KW  - Branding
KW  - Business and Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-69192-8
ER  -