TY  - DATA
AU  - Oliver H  M  Yau
AU  -  Bernard Lee
TI  - Chinese Marketing and Management Scales
SN  - 9789819744886
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-97-4488-6
ER  -