TY  - DATA
AU  - Zafar U  Ahmed
AU  -  Omer F  Genc
TI  - Marketing Cases from Emerging Multinational Enterprises (eMNEs)
T2  - Springer Business Cases
SN  - 9783031633942
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-63394-2
ER  -