TY - DATA AU - Vincent Jeseo AU - Jasmine Parajuli TI - Marketing in a Multicultural and Vibrant World T2 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science SN - 9783031809040 PB - springer KW - Business and Management KW - Marketing UR - https://link.springer.com/openurl?genre=book&isbn=978-3-031-80904-0 ER -