Ross D  Petty <br/><br/>
From Marking Products to Marketing Brands 

 - 2024 
 -  springer  2024 
 - "Palgrave Studies in Marketing, Organizations and Society" .
<br/><br/><label>ISBN: </label>9783031767784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing