TY  - DATA
AU  - Ross D  Petty
TI  - From Marking Products to Marketing Brands
T2  - "Palgrave Studies in Marketing, Organizations and Society"
SN  - 9783031767784
PB  - springer
KW  - Business and Management
KW  - Marketing
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-76778-4
ER  -