"Upshaw, Lynn B" <br/><br/>
Building brand identity  a strategy for success in a hostile marketplace 

 - New York  John Wiley  c1995 
 - "xiv, 354p. :ill. ;24cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>047104220X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management