Kotler, Philip <br/><br/>
Marketing management  analysis, planning and control 

 - 5 
 - New Delhi  Prentice-Hall  1984 
 - xxi, 792p.  
<br/><br/><label>ISBN: </label>876923546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing information system<br/>Marketing stategies