"Broadbent, Simon" <br/><br/>
Advertising budget  advertisers guide to budget determination 

 - 1 
 - London  Mcgraw Hill  c1989 
 - "xii,276p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0077071565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing management