Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation and control 

 - 8 
 - New Delhi  Prentice-Hall  1994 
 - xxix, 801p 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>81-203-0877-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management -- Marketing<br/>Marketing management