"Banerjee, Marityunjoy" <br/><br/>
Essentials of modern marketing 

 - 3 
 - New Delhi  Oxford And IBH  c1995 
 - "xii, 493p. : ill. ;21cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120409469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India