"Webster, Frederick E" <br/><br/>
Market driven management : using the new marketing concept to create a customer-oriented company 

 - 1 
 - New York  John Wiley  c1994 
 - "xiv,319p. : ill. ;26cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0471595764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management