"Baker, Michael J" <br/><br/>
Macmillan dictionary of marketing and advertising 

 - 2 
 - London  Macmillan  1984 
 - "xxiii,270p. ;23.5cm." 
<br/><br/><label>ISBN: </label>0333516052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management-Dictionaries