TY  - DATA
AU  - Kimberly A. Whitler
TI  - Positioning for Advantage
PB  - Columbia Business School Publishing
KW  -  Advertising & Promotion
KW  - Brand name products--Management.,Branding (Marketing),Product management
KW  - BUSINESS & ECONOMICS
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=2458720
ER  -