Walker, Bruce J <br/><br/>
Marketing 

 - New York  McGraw-Hill  2001 
 - xxi, 623p. ; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>71147357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business marketing<br/>Consumer market<br/>Dynamic marketing<br/>Marketing<br/>Marketing research<br/>Strategic marketing