TY  - BOOK
AU  - Walker, Bruce J
AU  - Etzel, Michael, J
AU  - Stanton, William J
TI  - Marketing
SN  - 71147357
CY  - New York
KW  - Business marketing
KW  - Consumer market
KW  - Dynamic marketing
KW  - Marketing
KW  - Marketing research
KW  - Strategic marketing
N1  - Includes index
ER  -