Kotler, Philip <br/><br/>
Marketing management: analysis planning, implementation and control 

 - 9 
 - New Delhi  Prentice-Hall  1997 
 - xxxvii, 789p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management