"Aaker, David A" <br/><br/>
Advertising management 

 - 4 
 - New Delhi  Prentice Hall Of India  c1992 
 - "xiii,593p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management