TY  - BOOK
AU  - Stanton, William, J
AU  - Etzel, Michael, J
AU  - Walker, Bruce, J
TI  - Fundamentals of marketing
SN  - 0-07-113561-8
CY  - New Delhi
KW  - Consumer behaviour
KW  - Management -- Marketing
KW  - Marketing environment
KW  - Marketing research
KW  - Marketing-Management
KW  - Target market
N1  - Includes index
ER  -