Stanton, William, J <br/><br/>
Fundamentals of marketing 

 - 10 
 - New Delhi  McGraw-Hill  1994 
 - xxviii, 697p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-07-113561-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Management -- Marketing<br/>Marketing -- Management<br/>Marketing environment<br/>Marketing research<br/>Target market