"Russell, Thomas J" <br/><br/>
Kleppners advertising procedure 

 - 13 
 - New Jersey  Prentice Hall  c1996 
 - "xviii, 799p. : ill. ; 27cm." 
<br/><br/> includes index (I -1 to I - 15) 
<br/><br/><label>ISBN: </label>0132284871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management