Churchill, Gilbert A <br/><br/>
Marketing : creating value for customers 

 - 2 
 - Boston  McGraw-Hill  1998 
 - xxiv, 630p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-07-115225-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Developing market<br/>Global marketing<br/>Marketing<br/>Marketing research<br/>Promotion