Kotler, Philip <br/><br/>
Principles of marketing 

 - 7 
 - New Delhi  Prentice-Hall  1996 
 - xvii, 712p.  
<br/><br/> Includes index. Reprint year 1997 
<br/><br/><label>ISBN: </label>8120310772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management -- Marketing<br/>Marketing management