Malhotra, R K, ed. <br/><br/>
Marketing management 

 - New Delhi  Anmol Publications  1997 
 - viii, 515p.  
<br/><br/><label>ISBN: </label>81-7488-398-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Management<br/>International marketing<br/>Management--Marketing<br/>Marketing management<br/>Sales management