TY  - BOOK
AU  - Malhotra, R K, ed.
AU  - Nachhattar Singh, ed.
AU  - Sharma, S D, ed.
TI  - Marketing management
SN  - 81-7488-398-3
CY  - New Delhi
KW  - Advertising --Management
KW  - International marketing
KW  - Management--Marketing
KW  - Marketing management
KW  - Sales management
ER  -