TY  - BOOK
AU  - Raj K. Wadhwa, ed.
AU  - Bhaskara Rao, P. B. ed.
AU  - Jimmy Davar, J. ed.
TI  - Marketing and sales management
SN  - 81-7391-222-X
CY  - New Delhi
KW  - Marketing management
KW  - Sales management
N1  - Includes index
ER  -