TY  - BOOK
AU  - Reeder, Robert, R
AU  - Brierty, Edward, G
AU  - Reeder, Betty, H
TI  - Industrial marketing: analysis, planning and control
SN  - 81-203-1245-7
CY  - New Delhi
KW  - Buyer behaviour
KW  - Industrial marketing
KW  - Marketing--Industrial
KW  - Pricing policy
KW  - Product planning
N1  - Includes index
ER  -