Reeder, Robert, R <br/><br/>
Industrial marketing: analysis, planning and control 

 - 2 
 - New Delhi  Prentice-Hall  1991 
 - xvi, 670p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>81-203-1245-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Buyer behaviour<br/>Industrial marketing<br/>Industrial marketing<br/>Marketing--Industrial<br/>Pricing policy<br/>Product planning