Kotler, Philip <br/><br/>
Principles of marketing 

 - 8 
 - New Delhi  Prentice-Hall  1999 
 - xvii, 118p.  
<br/><br/> CDBK185 ; Includes index 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business marketing<br/>Consumer market<br/>Marketing